The title of the album soon imposed itself :
We had no label, so we threw ourselves in self-production
We had no distributor, so we went into self-distribution
We had no promoter, so we self-promoted
We had no website, so self-webmastered
Knowing we could only rely on ourselves, we named the album after this self-attitude. And to push the concept further, we declined the imagery of a multinational DIY furniture store to create the cover of our album. It was nothing more than a gimmick, no bad intentions… We must confess that the end result was remarkable thanks to the combined talents of 2 friends : Michel and Chan. So we had a good laugh though that didn’t last long. This multinational got really upset. The end result was that we had to bring their minds at peace and promise to put an end to our misdemeanour and commit to stop annoying them again in the future.
This CD was therefore “released” in a fairly confidential way in Belgium at the end of 2003. Nevertheless, there only remains a handful of this “outlaw collector”.
And then hope came from the South, from Montpellier to be precise. A modest label, Musiquémo took “Do It Yourself” under their wings and signed a licensing agreement. A new cover was created, the CD repressed and bang “Do It Yourself” now proudly sits in the music shop racks in France since mid-February 2005.
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